Some thoughts about shareability

There are already millions of infographics these days (f.e. Infographic World, Daily Infographic or even on Pinterest).

Some are very good, some are less good depending on data, purpose and intention what to inform about or what message to tell as well as the design. I am following actually Daniel Zeevi how to judge a good infographic.

His overview gives a good idea and standards for the creation of infographics:

What makes a good infographic?

Photo Credit: What makes a good Infographic by Daniel Zeevi via

In addition to the above-mentioned three criteria, which I totally agree with, he lists shareability. Zeevi asks:

How relevant is the infographic? How much does it interest the audience? Is it optimized for the web and the search engines? Can it be shared through social media?

The two questions and also the thoughts Jeff Utecht expresses on Time Creating vs Time Learning made me think. He wrote:

Here’s the thing….creating something worth sharing takes time. It’s not easy. It’s not easy to create a really good presentation, it’s not easy to create a really good video and it’s not easy to create a good infographic…basically….it’s not easy to create something worth sharing.

He is kind of right – it takes time, which is good, but what does it really mean – to be worth sharing, to be interesting, to be relevant? To who will it be interesting, relevant and worth? Isn’t is very subjective? There is a great infographic about the life of Steve Jobs but I know a lot of people who are absolutely not interested in him. The same is valid for a presentation or any digital story. My story was about living your dreams. For some people it hopefully is something inspiring, for others nothing new and boring. In my opinion shareability in terms of relevance and interest is very subjective and depends on each single person. Or is there something like a common shared relevance?

Soon then some ideas how to use infographics in class …

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